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Complaints Are Different When Customers Think A Company Cares

Complaints Are Different When Customers Think A Company Cares
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Better business bureauJournal of the academy marketing scienceTraffic safety administrationNational highway traffic safety administrationResearch brief

Marketers can manage feature creep so consumers feel less intimidated by too many features in a product

Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch.

Wayne hoyerNina pecornikJamesl bayless williams farrish fundJournal of the academy marketing scienceFund chairFree enterpriseTexas mccombsProduct complexity affects consumer adoptionNew productsFeature heterogeneityMarketing science

Managing Feature Creep Now Possible for Marketers

Managing Feature Creep Now Possible for Marketers
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United statesNina pecornikWayne hoyerJournal of the academy marketing scienceJamesl bayless williams farrish fundFund chairFree enterpriseTexas mccombsProduct complexity affects consumer adoptionNew productsFeature heterogeneity

What history can teach us about retailing in a downturn

What history can teach us about retailing in a downturn
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United kingdomJessica pallantM berk talayMaria sarmentoJournal of the academy marketing scienceConsumer servicesBlack fridayCyber mondayAfterpay dayMarketing science

Immunizing consumers against bad news can protect brands, says study

Immunizing consumers against bad news can protect brands, says study
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City ofUnited kingdomAndreas eisingerichWayne hoyerOmar merloAbercrombie fitchJamesl bayless williams farrish fundJournal of the academy marketing scienceImperial college londonFund chairFree enterpriseMarketing science