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Marketers can manage feature creep so consumers feel less intimidated by too many features in a product

Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch.

Wayne hoyerNina pecornikJamesl bayless williams farrish fundJournal of the academy marketing scienceFund chairFree enterpriseTexas mccombsProduct complexity affects consumer adoptionNew productsFeature heterogeneityMarketing science

Managing Feature Creep Now Possible for Marketers

Managing Feature Creep Now Possible for Marketers
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesNina pecornikWayne hoyerJournal of the academy marketing scienceJamesl bayless williams farrish fundFund chairFree enterpriseTexas mccombsProduct complexity affects consumer adoptionNew productsFeature heterogeneity

Shielding Brands: Immunizing Consumers from Negative News

Shielding Brands: Immunizing Consumers from Negative News
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomAndreas eisingerichAbercrombie fitchWayne hoyerOmar merloJamesl bayless williams farrish fundImperial college londonFund chairFree enterprise

Immunizing consumers against bad news can protect brands, says study

Immunizing consumers against bad news can protect brands, says study
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomAndreas eisingerichWayne hoyerOmar merloAbercrombie fitchJamesl bayless williams farrish fundJournal of the academy marketing scienceImperial college londonFund chairFree enterpriseMarketing science