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Articles for Streaming Media Editorial Staff streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.
Streaming media business and monetization models expanded and diversified in 2022 and sent a clear message: Paid subscription models were a necessary gateway to widespread streaming adoption, but now ad-supported viewing has a chance to flourish. ....
ViewLift CEO Rick Allen and TAPPP Founder & CEO Sandy Agarwal discuss how the TAPPP platform and similar technologies are helping online sports bettors circumvent the limitations of OTT device remotes and smartphones as betting instruments. ....
As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay s Chris Drake and Altman Solon s Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization particularly in the sports world in this clip from a panel at Streaming Media West 2022. ....
With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a Great Rebundling afoot, as so many pundits have claimed over the last 6 months? ....