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Disney brings more automation and shopability to its ad products

Media giant is also ramping up its self-serve capabilities to reduce ad tech fees. ....

Jessica Heygate ,

Duolingo offboards translation contractors; Workers allege AI replacement | News

The language learning app offboarded 10% of contractors, including some who worked on translations, but denied it was to let AI take over. ....

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'AI everywhere': What to expect from advertising CES 2024

‘AI everywhere’: What to expect from advertising CES 2024. From PR Week ....

Jessica Heygate ,

Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix though such a deal would face financial and regulatory hurdles, analysts tell Campaign US. ....

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Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down'

Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance. ....

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