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by Jessica Heygate | Campaign India

Articles written by Jessica Heygate ....

Ruth Porat , Mark Zuckerberg , Jessica Heygate ,

IPG Mediabrands merges Kinesso, Reprise and Matterkind

Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility. ....

Jessica Heygate ,

Wunderman Thompson develops tech to analyze emotional responses to ads

EXCLUSIVE: Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to. ....

Jessica Heygate , Wunderman Thompson ,

YouTube to auto-detect if ads meet its best practice guidelines

Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance. ....

Jessica Heygate ,

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis. ....

Jessica Heygate ,