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Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down'

Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down'
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

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Annalect hires Accenture Song's Lauren Walker as chief client solutions officer

EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. ....

Lauren Walker , Jessica Heygate , Accenture Song ,

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks. ....

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GroupM to test effectiveness of Google's Privacy Sandbox APIs

WPP’s media investment group will assess how Google’s solutions work against third-party cookies and share results quarterly, with plans to benchmark against alternative solutions over time. ....

Jessica Heygate , Privacy Sandbox ,

Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs

Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products. ....

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