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Unruly Group LTD: Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

Unruly Group LTD: Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies
New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data
LONDON and SINGAPORE and SYDNEY, Australia, Feb. 26, 2021today announced the launch of its new data-driven digital creative studio.
The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand s digital assets from scratch to the optimization of existing assets to help drive better campaign performance. ....

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Digital advertising: which trends will dominate 2021? – Econsultancy

December 14th 2020
23:14
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
After a turbulent year that saw almost all predictions for the advertising industry thrown out of the window during the earliest months of the pandemic, we’re turning our sights to 2021 and what lies ahead.
Despite initial setbacks in the first half of the year as the bottom fell out of advertising spend, digital advertising is making a steady comeback, with some channels – such as mobile advertising – remaining resilient, and others – like out of home – predicted to bounce back. Shifts in consumer behaviour due to the pandemic have likewise made for some interesting trends in terms of which types of advertising are achieving cut-through. ....

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