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Gabriella Stano Aversa

Gabriella Stano Aversa
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The Future of Identity

The Future of Identity
The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.
November 4, 2020
Digital media should expect a tighter definition of what personal information is and who has access to it.
It could be more harmful than the projected effects of GDPR and CCPA.
September 3, 2020
Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings [.] ....

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Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19? – Econsultancy

December 16th 2020
14:24
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
Earlier in the month, we took a specific look at the issue of third-party tracking cookies and how their ongoing demise is likely to impact measurement, ad targeting and attribution in 2021. But what other data trends are likely to come to the fore next year? How will the ongoing Covid-19 crisis and the way that brands respond to it impact the usage of data? And what about automation, artificial intelligence and the emergence of new tools?
We speak to a number of experts in data, analytics and advertising to find out what they see on the horizon for 2021. ....

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Digital advertising: which trends will dominate 2021? – Econsultancy

December 14th 2020
23:14
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
After a turbulent year that saw almost all predictions for the advertising industry thrown out of the window during the earliest months of the pandemic, we’re turning our sights to 2021 and what lies ahead.
Despite initial setbacks in the first half of the year as the bottom fell out of advertising spend, digital advertising is making a steady comeback, with some channels – such as mobile advertising – remaining resilient, and others – like out of home – predicted to bounce back. Shifts in consumer behaviour due to the pandemic have likewise made for some interesting trends in terms of which types of advertising are achieving cut-through. ....

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