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Craving caffeine? Ditch the chai, reach for the wings! The energy drink game in India just got affordable. Sting & Charged are shaking things up, offering the same kick as Red Bull at one-fourth the price. But is this just a fad, or is India finally embracing the energy rush? Energy drinks are not the most regulated consumer category, by any food or beverage authorization up until now, and are being consumed by teenagers and athletes rampantly. What impact does it have on our bodies? Listen to host Shabori Das in the latest episode of The Morning Brief podcast as she asks all your questions about energy drinks to Howard Telford, Head of Soft Drinks Research, Euromonitor International, Dr Rupal Dalal, Paediatrician, Nutrition Specialist & Prof. at IIT Bombay, and Nitin Bhardwaj, Co-Founder, Radiohead Brands. Tune in! ....
PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive. ....
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared in a recent FoodNavigator-USA webinar. ....
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared in a recent FoodNavigator-USA webinar. ....