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Electric Dreams Become Reality in Inspiring Toyota Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
July 16 2021, 9:13 am | BY Ricki Green | 16 Comments Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.
Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward. The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store. Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the r ....
July 8 2021, 9:19 am | BY Ricki Green | 3 Comments With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign via Saatchi & Saatchi Australia, celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility for all philosophy. ....
Paralympian Ryley Batt Reaches 'Breaking Point' in Toyota Australia's Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Creative 20 Add to collection Campaign developed by Saatchi & Saatchi Sydney and iProspect Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out. The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye. Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation. ....