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Woolworths reimagines The Fresh Food People for today in new campaign via M&C Saatchi

July 23 2021, 9:58 am | BY Ricki Green | 18 Comments
Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.

Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand.
Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....

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Woolworths goes green in latest campaign via M&C Saatchi for Olympics

Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....

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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R

May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.

Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

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Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'

May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

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Ampol's Latest Campaign Helps Aussies Travel 'Far and Wide'

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Campaign developed by Saatchi & Saatchi Sydney and iProspect
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation. ....

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