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Lodestar retains its integrated media duties for PhonePe

Lodestar has retained its integrated media duties for PhonePe. As per the mandate, the agency aims to develop campaigns and reach out to new target audiences. ....

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Lodestar retains PhonePe's integrated media mandate

The account will continue to be led out of the agency’s Bengaluru office. ....

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News Flash: Lodestar retains PhonePe's integrated media strategy: Best Media Info

Best Media Info: Lodestar’s mandate for PhonePe spans the entire media spectrum across mainline, digital, out-of-home, and special projects| Advertising News ....

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How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?: Best Media Info

Best Media Info: Disney Star’s move of broadcasting 12 matches on Star Utsav Movies will help them onboard a new set of advertisers, give existing advertisers a value addition and expand their reach, say top adverti| Television News ....

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WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year: Best Media Info

Best Media Info: Experts speak about the possibility of the brand-new WPL fairing out well for Viacom18, observation about the Indian market with regards to watching women's cricket, challenges for the league, and mor| In-depth News ....

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