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SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future

SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future
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Is the AVC/H 264 Codec Finally Fading?

Emerging codecs like AV1, VP9, and HEVC are hardly newcomers to the streaming scene, and their implementation and breadth of industry support-particularly AV1 s-have grown by leaps and bounds. Yet the long-in-the-tooth AVC/MPEG-4 Part 10 just won t go away, largely because of its tried-and-true every-device support, even though the superior efficiencies of more advanced codecs are legion. So how close to obsolescence is AVC in 2024? Meta s Hassene Tmar, Netflix s Andrey Norkin, AMD s Sean Gardner, and Help Me Stream s Tim Siglin weigh in during this clip from Streaming Media Connect 2024.

Why Publishers Don t Deploy New Codecs

What are the key factors that drive and impede new and emerging codec deployment on premium OTT streaming platforms like Netflix, Disney, and Apple TV+? Streaming Learning Center s Jan Ozer provides a much-needed codec deployment reality check in this clip from his presentation at Streaming Media East 2023.

Evidence That Survives Time

Big Tech s Dirty Underbelly: Sharethrough s Frank Maguire Discusses Innovative New Approaches to Greener Streaming

Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech s digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.

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