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Why broadcast & streaming need standardised sustainability metrics

Why broadcast & streaming need standardised sustainability metrics
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Vendors Walking the Talk Towards Sustainability

New products, campaigns to reduce carbon footprint gain in popularity

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Big Tech s Dirty Underbelly: Sharethrough s Frank Maguire Discusses Innovative New Approaches to Greener Streaming

Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech s digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.

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Big Tech s Dirty Underbelly: Sharethrough s Frank Maguire Discusses Innovative New Approaches to Greener Streaming

Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech s digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.

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Practical Approaches to Sustainable Streaming

In this article I ll expand on prior sustainability approaches, detail reasons to consider additional areas of power-consumption optimization, and invite diverse stakeholders across streaming workflows to engage with Streaming Media magazine, GoS, and like-minded stakeholders in a mid- to late-2023 initiative around the LESS Accord, with an overall goal of readers recommending measurable best practices for consideration by September 2023.

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