/PRNewswire/ Horizon Media, the largest U.S. media agency according to AdAge Data Center 2023, is broadening its efforts to help marketers and brands drive.
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech s digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech s digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
Publishers are finding they can improve sustainability through supply path optimization, the process where buyers and advertisers make the path from publisher…