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iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels ....

New York , United States , Brian Kaminsky , Joe Pagano , Heartmedia Audiocon , Neustar Inc , Consulting Services At Neustar , Neustar Unified Measurement Solution , Marketing Mix Modeling , Marketing Attribution , Chief Data Officer , Revenue Strategies , Consulting Services , Credit Scoring ,