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iHeart Debuts Programmatic Marketplace For The Highest Bidder

iHeart Debuts Programmatic Marketplace For The Highest Bidder
radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.

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iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio

iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio
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iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory

09.01.2024 - Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.NEW YORK, Jan. 09, 2024 (GLOBE NEWSWIRE) - Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and . Seite 1

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iHeartMedia Expands Partnership with Magnite

iHeartMedia and independent sell-side advertising company Magnite are launching a marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys. Built from a custom implementation of Magnite’s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia’s broadcast…

Brian-kaminsky
Magnite-springserve

IHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.NEW YORK, Jan. 09, 2024 Magnite , the largest independent sell-side.

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