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Digital The Most Lucrative Channel for FMCG Brands: Meta Studies

Meta commissioned studies with leading firms Nielsen and Kantar show that return on investment from digital trumps other mediums for the FMCG sector ....

Varun Srinivas , Abhinav Maheshwari , Meta Marketing Summit , Ads Business , Business Messaging , Marketing Mix Modeling , Nielsen Compass , Online Video , Across Media ,

Marketing Mix Modeling: Top 7 Success Stories That Will Help You Decide If You Really Need It

/PRNewswire/ In today s competitive landscape, businesses struggle to measure marketing effectiveness accurately. Understanding the future impact of changes. ....

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Unlocking the Power of Marketing Mix Modeling: Top 10 Success Stories Revealed

/PRNewswire/ In today s fast-paced business environment, making informed decisions about marketing strategies is essential for success. Quantzig, a leading. ....

United Kingdom , Marketing Mix Modeling , Marketing Effectiveness , Marketing Spend , Actionable Insights , Forecasting Accuracy , Competitive Advantage , Customer Satisfaction , Long Term Growth ,

PRESCIENT AI RAISES $10M TO HELP OMNICHANNEL BRANDS OPTIMIZE AD SPEND AND MAXIMIZE REVENUE

/PRNewswire/ After more than 30x revenue growth in 2023, Prescient AI, a pioneer in AI-powered media measurement and optimization, has raised $10M in Series. ....

United States , Ronnie Martinez , Taylor Brandt , Cameron Bush , Proprietary Machine Learning Models Measure , Predict Impact , Media Campaigns , Amazon Sales , Cozy Earth , Growth Marketing , Vice President , Michael True , Marketing Mix Modeling ,

Analytic Edge launches SaaS marketing analytics platform Analytic Edge Qube

Analytic Edge launches SaaS marketing analytics platform Analytic Edge Qube
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Qube Saa , Rahul Budhraja , Service Saa , Analytic Edge , Analytic Edge Qube , Marketing Mix Modeling , Managing Partner , Analytic Edge Qube Saas ,