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Digital The Most Lucrative Channel for FMCG Brands: Meta Studies

Meta commissioned studies with leading firms Nielsen and Kantar show that return on investment from digital trumps other mediums for the FMCG sector

Varun srinivasAbhinav maheshwariMeta marketing summitAds businessBusiness messagingMarketing mix modelingNielsen compassOnline videoAcross media

Marketing Mix Modeling: Top 7 Success Stories That Will Help You Decide If You Really Need It

/PRNewswire/ In today s competitive landscape, businesses struggle to measure marketing effectiveness accurately. Understanding the future impact of changes.

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Unlocking the Power of Marketing Mix Modeling: Top 10 Success Stories Revealed

/PRNewswire/ In today s fast-paced business environment, making informed decisions about marketing strategies is essential for success. Quantzig, a leading.

United kingdomMarketing mix modelingMarketing effectivenessMarketing spendActionable insightsForecasting accuracyCompetitive advantageCustomer satisfactionLong term growth

PRESCIENT AI RAISES $10M TO HELP OMNICHANNEL BRANDS OPTIMIZE AD SPEND AND MAXIMIZE REVENUE

/PRNewswire/ After more than 30x revenue growth in 2023, Prescient AI, a pioneer in AI-powered media measurement and optimization, has raised $10M in Series.

United statesRonnie martinezTaylor brandtCameron bushProprietary machine learning models measurePredict impactMedia campaignsAmazon salesCozy earthGrowth marketingVice presidentMichael trueMarketing mix modeling

Analytic Edge launches SaaS marketing analytics platform Analytic Edge Qube

Analytic Edge launches SaaS marketing analytics platform Analytic Edge Qube
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