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Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s.

Republic ofNicholas cheongBaker cookAmnat srichuenMao oginoProduct developmentLotte thailand marketing researchLotte koalaNew product development manager mao oginoDirector tzy horng saiCook founder dean brettschneiderChief business officer nicholas cheongHealthy joyBitter chocolateMilk creamFershay rolls