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Emotional marketing and wholegrain options key ingredients for APAC bakery growth – Lotte, Julie's and more

Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s. ....

Republic Of , Nicholas Cheong , Baker Cook , Amnat Srichuen , Mao Ogino , Product Development , Lotte Thailand Marketing Research , Lotte Koala , New Product Development Manager Mao Ogino , Director Tzy Horng Sai , Cook Founder Dean Brettschneider , Chief Business Officer Nicholas Cheong , Healthy Joy , Bitter Chocolate , Milk Cream , Fershay Rolls , Fershay Custard , Fershay Marketing Manager Amnat Srichuen , South East Asia , Fna Deep Dive ,