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Emotional marketing and wholegrain options key ingredients for APAC bakery growth – Lotte, Julie's and more

Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s. ....

Republic Of , Nicholas Cheong , Baker Cook , Amnat Srichuen , Mao Ogino , Product Development , Lotte Thailand Marketing Research , Lotte Koala , New Product Development Manager Mao Ogino , Director Tzy Horng Sai , Cook Founder Dean Brettschneider , Chief Business Officer Nicholas Cheong , Healthy Joy , Bitter Chocolate , Milk Cream , Fershay Rolls , Fershay Custard , Fershay Marketing Manager Amnat Srichuen , South East Asia , Fna Deep Dive ,

Fershay cracking Thai packaged bakery market with flavour variety and texture focus

Thai homegrown bakery specialist Fershay has grown its packaged product portfolio to encompass a variety of sweet flavours with an emphasis on its signature soft fluffy texture. ....

Krung Thep Mahanakhon , Republic Of , Thaifex Anuga Asia , Fershay International Sales , Fershay International Sales Lead , Fershay Rolls , Fershay Custard , South East Asia , Sian Tastes , Industry Growth , Onvenience Foods And Snacks ,