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Brands weigh in on launching immune support in crowded space

Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market. Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.  “It’s such a crowded category,” ​lamented Courtney Nichols Gould, co-CEO SmartyPants.   “And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically,

Brands weigh in on launching immune support in crowded space

Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market. Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.  “It’s such a crowded category,” ​lamented Courtney Nichols Gould, co-CEO SmartyPants.   “And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically,

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