Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically,
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Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically,