The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
2021 LINCOLN FELLOWS
Caroline Beckman is the founder and CEO of Nouri, a proactive gut and immune health solutions company. She has founded, advised, and invested in over 10 food, beverage, technology, and sustainable resource companies that have partnered with leading retailers around the world. Recently, she has published work on microbiology illustrating how effective delivery of good bacteria can reduce the incidence of viral infections. Caroline is a Thiel Fellowship recipient and a proud college dropout.
Emile Doak is the executive director of The American Conservative. He is a graduate of Georgetown University, where he studied political philosophy and theology, and previously worked in education before returning to the field of his studies. His writing has appeared in
Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically,