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They d better be the best properties on the market or the buyer is going to get discouraged with the process and say, oh, never mind. as a result she claims she closes more deals and wastes less time than the big guys and that s the strategy that keeps her in the game. a strategy that in some ways is shared by dale and bill. you start with bill stirling, you don t get handed off to some assistant. bill is there for the beginning, all the showings, all the research, and that s the way we want to work with every one of our clients. it s a typical david versus goliath story. we ve talked about them a lot on the show. sometimes they have good outcomes for the small business and a lot of times, unfortunately, it doesn t. so what can work for your company? let s hear from two people who have firsthand knowledge from both sides of this coin. the founder and ceo of happy family, the company responsible for brands like happy baby. she knows what it s like to go against the big brands. and ....
What you find in that sweet spot, that moderate level of fear, and you give them a sense of control to mitigate the fear. if something happens, god forbid, i d want to be prepared for that. this company is clearly tapping into people s emotions. so what can we learn from what they did that can be helpful to your company? two great guests to give uninsight into that, marketing expert and change agent jeffrey hazlett is the head of the hazlett group and larry winglet calls himself the pit bull of personal develop. his book is called grow a pair how to take back your business and your sanity. larry, nice name. thanks. that say memorable name for a marketer. great to see both of you guys. it s always great to be here, yeah. you know, what i was thinking when i was watching this, a bunch of things about why they re successful. ....