they'd better be the best properties on the market or the buyer is going to get discouraged with the process and say, oh, never mind. >> as a result she claims she closes more deals and wastes less time than the big guys and that's the strategy that keeps her in the game. a strategy that in some ways is shared by dale and bill. >> you start with bill stirling, you don't get handed off to some assistant. bill is there for the beginning, all the showings, all the research, and that's the way we want to work with every one of our clients. >> it's a typical david versus goliath story. we've talked about them a lot on the show. sometimes they have good outcomes for the small business and a lot of times, unfortunately, it doesn't. so what can work for your company? let's hear from two people who have firsthand knowledge from both sides of this coin. the founder and ceo of happy family, the company responsible for brands like happy baby. she knows what it's like to go against the big brands. and marketing expert jeffrey hazlett is author and head of the hazlett group and was the