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LAW: Big Tobacco had to pay $206B. Is Big Oil next?

LAW: Big Tobacco had to pay $206B. Is Big Oil next?
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Launch a Successful Podcast to Differentiate Your Law Firm | JD Supra

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The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. At the 2020 Legal Marketing Association Annual Conference, the breakout session “The Power of Podcasting” presented by Heather McMichael, media relations manager of Shook, Hardy & Bacon LLP, provided attendees with information on how law firms can build a successful podcast program to align with their marketing plan and brand.
Here are the key takeaways:
Seek out stories that stand out and stack up
It’s easy to take the same route as other attorneys and law firms in terms of marketing, but creating a podcast helps differentiate you from your competition. Find a creative approach to showcase your attorneys’ thoughts on a hot topic in the legal industry or a story in the business section of ....

Heather Mcmichael , Legal Marketing Association Annual Conference , Hardy Bacon , Marketing Association Annual Conference , Wall Street , ஹீத்தர் மக்மைகல் , சட்டப்பூர்வமானது சந்தைப்படுத்தல் சங்கம் ஆண்டு மாநாடு , ஹார்டி பன்றி இறைச்சி , சந்தைப்படுத்தல் சங்கம் ஆண்டு மாநாடு , சுவர் தெரு ,