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Surfs Up! Mid-sized Cos Catch the PE/VC Wave

Mid-sized consumer brands — from packaged foods and liquor to personal care — are turning top draws for investors, with a dozen raising funds from large private equity (PE) and venture capital (VC) firms in the past three to four months. ....

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private equity: Surfs up! Mid-sized companies catch the PE/VC wave

Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others. ....

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Fireside Ventures extends early-stage funding to two startups

Consumer brand Happi Planet, fintech startup PocketATM and ice cream brand Frubon secured early-stage funding, the companies said on Tuesday.

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Plant-based home care start-up Happi Planet raises latest funding from Fireside Ventures

Plant-based home care start-up Happi Planet raises latest funding from Fireside Ventures
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Nimeet Dhokai , Happi Planet , Reliance Signature ,