private equity: Surfs up! Mid-sized companies catch the PE/V

Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others.

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