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Latest Breaking News On - Hadassa gerber - Page 1 : comparemela.com
Advertisers Too Often Look At The Last Click
Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
Hadassa gerber
Comparisons study
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
United states
Hadassa gerber
Comparisons study
African americans
Study: Local US TV news 10x larger audience than SVoD
TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audi
United states
New york
Hadassa gerber
Los angeles
Prime video
Chief research officer
Nielsen gauge
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming
The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets
New york
United states
Hadassa gerber
Los angeles
Amazon prime video
Local TV measurement study launched in the US
Local TV measurement study launched in the US
Jon watts
Hadassa gerber
Betsy rella
Patti cohen
Keith kazerman
Ashwini karandikar
Coalition for innovative media measurement
Research data
Technology data
Innovative media measurement
Sequent partners
Managing director
Research officer
Cross platform
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