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Advertisers Too Often Look At The Last Click

Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands ....

Germany , German , Hadassa-gerber , Comparisons-study ,

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting ....

United-states , Americans , Hadassa-gerber , Comparisons-study , African-americans ,

Study: Local US TV news 10x larger audience than SVoD

TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audi ....

Dallas , Texas , United-states , New-york , Chicago , Illinois , America , Hadassa-gerber , Los-angeles , Disney , Netflix , Prime-video

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets ....

New-york , United-states , Chicago , Illinois , Dallas , Texas , Hadassa-gerber , Los-angeles , Netflix , Disney , Amazon-prime-video ,

Local TV measurement study launched in the US

Local TV measurement study launched in the US ....

Jon-watts , Hadassa-gerber , Betsy-rella , Patti-cohen , Keith-kazerman , Ashwini-karandikar , Coalition-for-innovative-media-measurement , Research-data , Technology-data , Innovative-media-measurement , Sequent-partners , Managing-director