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Study: Addressable TV ads play key role in media mix

Study: Addressable TV ads play key role in media mix
advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.

Jon Watts , Larry Allen , Coalition For Innovative Media Measurement , Addressable Television Advertising , Innovative Media Measurement , Best Practices , Buying Addressable Television Advertising , Managing Director , Sequent Partners , Board Chair ,

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

Jon Watts , Larry Allen , Coalition For Innovative Media Measurement , Advertising Research Foundation , Addressable Television Advertising , Innovative Media Measurement , Best Practices , Buying Addressable Television Advertising , Managing Director , Sequent Partners , Board Chair , Charter Communication Spectrum Reach , Comcast Advertising ,

Addressable TV Consistently Gets 40% Reach: CIMM

Addressable TV Consistently Gets 40% Reach: CIMM
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Wayne Friedman , Coalition For Innovative Media Measurement , Innovative Media Measurement , Sequent Partners ,