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Advertisers Too Often Look At The Last Click

Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands

Germany
German
Hadassa-gerber
Comparisons-study

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

United-states
Americans
Hadassa-gerber
Comparisons-study
African-americans

Study: Local US TV news 10x larger audience than SVoD

TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audi

Dallas
Texas
United-states
New-york
Chicago
Illinois
America
Hadassa-gerber
Los-angeles
Disney
Netflix
Prime-video

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

New-york
United-states
Chicago
Illinois
Dallas
Texas
Hadassa-gerber
Los-angeles
Netflix
Disney
Amazon-prime-video

Local TV measurement study launched in the US

Local TV measurement study launched in the US

Jon-watts
Hadassa-gerber
Betsy-rella
Patti-cohen
Keith-kazerman
Ashwini-karandikar
Coalition-for-innovative-media-measurement
Research-data
Technology-data
Innovative-media-measurement
Sequent-partners
Managing-director

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