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Little Black Book, Grey Pakistan's associate planning/strategy director Zunair Muzzafar on the distinction between a strategist and a planner, and the importance of diversity and cultural understanding in recruiting
Little Black Book, MADsemble gathered seasoned marketing, advertising, and media professionals of Pakistan with a great line-up of local and international speakers
DUBAI: Female representation in the school curriculum stands at a mere 7 percent in Pakistan. A new advertising campaign by Lifebuoy shampoo and its brand management agency, Grey Pakistan, aims to change this and is already helping to drive improved gender inclusivity in the country’s schools. The campaign is called Mein Choti Si Aik Ladki Hoon, which translates as I am a