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Techint Labs Secures Victory in the 2024 MUSE Creative Awards

Techint Labs Secures Victory in the 2024 MUSE Creative Awards
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Planning for the Best: Zunair Muzzafar on Nurturing Future Talent

Little Black Book, Grey Pakistan's associate planning/strategy director Zunair Muzzafar on the distinction between a strategist and a planner, and the importance of diversity and cultural understanding in recruiting ....

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GREY Pakistan Attends Pakistan Advertiser's Society (PAS) Annual Conference, MADsemble

Little Black Book, MADsemble gathered seasoned marketing, advertising, and media professionals of Pakistan with a great line-up of local and international speakers ....

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Tahir Yousuf Named Managing Director GREY Pakistan

Little Black Book, Tahir joins from Soho Square Pakistan, where he led the Coca-Cola, FoodPanda and Peugeot accounts and Ogilvy Pakistan ....

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Lifebuoy shampoo helps to boost gender inclusivity in Pakistani classrooms

DUBAI: Female representation in the school curriculum stands at a mere 7 percent in Pakistan. A new advertising campaign by Lifebuoy shampoo and its brand management agency, Grey Pakistan, aims to change this and is already helping to drive improved gender inclusivity in the country’s schools. The campaign is called Mein Choti Si Aik Ladki Hoon, which translates as I am a ....

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