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Lifebuoy shampoo helps to boost gender inclusivity in Pakistani classrooms

DUBAI: Female representation in the school curriculum stands at a mere 7 percent in Pakistan. A new advertising campaign by Lifebuoy shampoo and its brand management agency, Grey Pakistan, aims to change this and is already helping to drive improved gender inclusivity in the country’s schools. The campaign is called Mein Choti Si Aik Ladki Hoon, which translates as I am a ....

United Arab Emirates , Jamiluddin Aali , Zehra Nigah , Asima Haq , Murad Raas , Ministry Of Education , Grey Pakistan , Mein Choti Si Aik Ladki Hoon , Unilever Pakistan , Lifebuoy Shampoo , Al Ahsa , Al Kharj , Khalij Times , Gulf News , Saudi Gazette , King Abdullah , Obs In Saudi , Work In Saudi Arabia , Hajj عرب نيوز ,

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes | Advertising

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out ....

Zeb Bangash , Zehra Nigah , Asima Haq , Shehzad Roy , Zaeem Azhar Khan , Jameeludin Aali , Sara Koraishy , Huma Qureshi , Murad Raas , Ministry Of School Education Punjab , School Education Punjab , Yawar Iqbal National Creative , Mehr Hamid Creative Group Head , Lifebuoy Shampoo , Grey Pakistan , Mein Choti Si Aik Ladki Hoon , Zindagi Trust , Unilever Pakistan , National Creative Director , Business Director , Senior Account Manager , Creative Group Head , Creative Manager , Social Media Manager , Lyrics Sung , Director Beauty ,

Lifebuoy Shampoo Film Advert By GREY Pakistan: Mein Choti Si Aik Ladki Hoon (I am a little girl)

Film advertisement created by GREY Pakistan, Pakistan for Lifebuoy Shampoo, within the category: Beauty. ....

Zehra Nigah , Jameeludin Aali , Ministry Of School Education Punjab , Lifebuoy Shampoo , School Education Punjab , Mein Choti Si Aik Ladki Hoon ,

Ads Of The Week: Snickers's Swinging Scenario And Persil's Elaborate Hoax

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. ....

New York , United States , United Arab Emirates , United Kingdom , City Of , Asma Elbadawi , Courteney Cox , Lola Mullenlowe , Leo Burnett , Claire Luxton , Ministry Of School Education Punjab , Grey Group , Neptunia Gin , Kim Possible , Havas Middle , Fries Crosswalk , Whatever London Wants , Mein Choti Si Aik Ladki Hoon , School Education Punjab , James Squire , End Of The Week , Hendrick 039s Gin , Courteney Cox , D Of The Day , Rand Strategy , Reative Works ,

Lifebuoy And Grey Pakistan Rewrite Poem To Drive Gender Inclusivity In Curriculum

Lifebuoy has created a campaign for the Ministry of School Education Punjab to drive gender inclusivity for girls in schools in Pakistan, where there is only 7% female representation in the curriculum. ....

Jamiluddin Aali , Zehra Nigah , Asima Haq , Murad Raas , Mein Choti Si Aik Ladki Hoon , Grey Pakistan , Unilever Pakistan , Lifebuoy Shampoo , Marketing Amp The Marginalized , Gender Equality , Reative Works ,