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Editorial: Chicago's fragile trade-show business stands to lose

The biggest convention event of this year actually has more downside risk for Chicago business than any potential upside. ....

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People nerding out on NERDS Clusters, candy to appear in Super Bowl ad

People nerding out on NERDS Clusters, candy to appear in Super Bowl ad
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How Nerds candy became cool again — and found its way to the Super Bowl

The brand has seen sales skyrocket from $50 million to $500 million in recent years. ....

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Super Bowl 2024: Nerds And Addison Rae Collaborate To Boost Cross-Generational Exposure

The article reviews Nerds 2024 campaign to show how influencer marketing can be combined with Super Bowl advertising to generate more exposures and heighten impact. ....

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Super Bowl 2024: NERDS Ad Capitalizes On Influencer Marketing

The article describes how influencer Addison Rae is used in NERDS teaser for its Super Bowl ad as well as its in-game spot, which introduces a new brand character, Gummy. ....

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