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Super Bowl 2024: Nerds And Addison Rae Collaborate To Boost Cross-Generational Exposure

The article reviews Nerds 2024 campaign to show how influencer marketing can be combined with Super Bowl advertising to generate more exposures and heighten impact. ....

Kris Jenner , Rachael Goulet , Lionel Messi , Greg Guidotti , Magen Hanrahan , Addison Rae , Maddison Tiktok , Ferrara Candy Company Nerds , Comedy Central , Marketing Center , Ferrara Candy Company , Super Bowl , Nerd Big Game , Irene Cara , Senior Vice President , Sprout Social , Gummy Clusters , Chief Marketing Officer , Big Game , Nerds Gummy Clusters , Sugar Candy Category , Nerds Gummy , Social Media , Michelob Ultra , Generation Z , Influencer Marketing ,

Super Bowl 2024: NERDS Ad Capitalizes On Influencer Marketing

The article describes how influencer Addison Rae is used in NERDS teaser for its Super Bowl ad as well as its in-game spot, which introduces a new brand character, Gummy. ....

Lionel Messi , Greg Guidotti , Addison Rae , Kris Jenner , Maddison Tiktok , Rachael Goulet , Magen Hanrahan , Marketing Center , Comedy Central , Ferrara Candy Company , Super Bowl , Big Game , Irene Cara , Senior Vice President , Sprout Social , Gummy Clusters , Chief Marketing Officer , Sugar Candy Category , Social Media , Michelob Ultra , Biscuit Filmworks , Generation Z , Influencer Marketing ,