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How Nerds candy became cool again — and found its way to the Super Bowl

The brand has seen sales skyrocket from $50 million to $500 million in recent years.

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Watch Nerds Flashdance -inspired Super Bowl ad with Addison Rae

Watch Nerds Flashdance -inspired Super Bowl ad with Addison Rae
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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Nerds marketers on teasing Super Bowl spot and working with Addison Rae

Nerds marketers on teasing Super Bowl spot and working with Addison Rae. From PR Week

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The Drum s Super Bowl LVIII ad scoreboard: Nerds, NYX & Drumstick enter the Big Game

The Drum s Super Bowl LVIII ad scoreboard: Nerds, NYX & Drumstick enter the Big Game
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Super Bowl 58: Nerds to Air Its First Big Game Ad

Super Bowl 58: Nerds to Air Its First Big Game Ad
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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