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There are at least 25 alternatives to third-party cookies—but which is best? | Analysis

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

United kingdomParty web analyticsParty cookiesParty data managementPrivacy sandboxFirst party data managementAuthenticated dataServer side taggingFirst party web analyticsFirst party cookiesContextual targetingOperated audiencesCustomer match listsPublisher dealsCurated supplyGoogle topics

Why contextual targeting is the future of digital advertising

Why contextual targeting is the future of digital advertising
insideretail.asia - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insideretail.asia Daily Mail and Mail on Sunday newspapers.

Cory doctorowGoogle topics

Brands Are Wary Of News – It s Up To News Publishers To Change Their Minds

Brands Are Wary Of News – It s Up To News Publishers To Change Their Minds

Google topics

Opinion: The End of the Cookie World as We Know It

Opinion: The End of the Cookie World as We Know It
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

David fogartyDigital board directorPrivacy sandboxGoogle topicsMarket mix modellingLift experiments

Printweek - Whistl upgrades Leafletdrop as cookies phase out looks to benefit print

Marketers are starting to re-evaluate the efficacy, use, and mix of their marketing channels due to the phasing out of cookies in digital advertising according to Whistl Doordrop Media (DDM), which has accordingly updated its Leafletdrop self-serve leaflet platform.

United kingdomMark daviesGoogle topicsWhistl doordrop media

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