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If marketers seize back control, what does that mean for agencies and media owners?

If marketers seize back control, what does that mean for agencies and media owners?
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Market-mix-modelling
Market-mix
Market-mix-model

Now is the time for marketers to seize back control. Here's how they do it

Now is the time for marketers to seize back control. Here's how they do it
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

John-wanamaker
Wanamaker
Principal-based-media-trading
Market-mix-modelling

IAB Australia's Marketing Measurement Innovation Series launches new module

IAB Australia's Marketing Measurement Innovation Series launches new module
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia
Australian
Yasmin-sanders
Natalie-stanbury
Experian
Google
Australia-ad-effectiveness-council
Einsteinz-communications
News-corp
Device-research
Yahoo
Ad-effectiveness-council

Opinion: The End of the Cookie World as We Know It

Opinion: The End of the Cookie World as We Know It
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Ireland
David-fogarty
Google
Digital-board-director
Privacy-sandbox
Google-topics
Market-mix-modelling
Lift-experiments