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There are at least 25 alternatives to third-party cookies—but which is best? | Analysis

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there. ....

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Google Tag Manager can be used as the new anti-adblock weapon

Google Tag Manager may be used to combat adblockers. ....

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Google Chrome's crackdown on ad blockers and browser extensions, Manifest v3, is now available in beta

Web advertising giant says it has been working with filter makers, others to evolve the platform
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Google, which makes most of its money from online ads, insists it wants ad blockers to continue working under the latest, more locked-down iteration of its Chrome browser extension platform, known as Manifest v3.
We have been working closely with the developers of many extensions – including ad blockers, shopping extensions, productivity enhancements, developer tools, and more – to evolve the platform, said David Li, Chrome product Manager and Simeon Vincent, Chrome developer advocate, in a blog post on Wednesday.
To emphasize that point, the post quotes Sofia Lindberg, tech lead at Adblock Plus maker Eyeo – paid by Google and others not to block their ads – offering a similar assurance that ad-blocking extensions will still be available after Manifest v3 takes effect. ....

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