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Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions

Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
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The Trade Desk's battle with Google is likely to grow in 2021

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Jeff Green, CEO of The Trade Desk.
The Trade Desk
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Digital advertising company The Trade Desk won Walmart as a client this year, a big blow to Google.
Google s move to nix ad tracking could impact The Trade Desk as marketers grapple with the phaseout of targeted ads.
Amazon is also emerging as a bigger competitor to The Trade Desk in streaming TV ads. ....

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