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PayPal follows Chase & Revolut in advertising foray, ushering in new era of media networks

Media experts suggest that a new guard of ad networks helmed by financial services and fintech companies may be poised to outperform retail media networks, thanks to their scale, depth of data insights and promise of delivering high-intent, lower-funnel traffic. ....

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Kroger Strikes Data Deal With Yahoo DSP

Kroger Strikes Data Deal With Yahoo DSP
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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