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Audioscape Shows The Addictive Nature Of Podcast Listening

Even as AM/FM leads the audio landscape in reach and engagement, more data shows how podcasts are rapidly winning over new audiences.

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PayPal follows Chase & Revolut in advertising foray, ushering in new era of media networks

Media experts suggest that a new guard of ad networks helmed by financial services and fintech companies may be poised to outperform retail media networks, thanks to their scale, depth of data insights and promise of delivering high-intent, lower-funnel traffic.

United kingdomUnited statesMichael goldsteinJohn andersonMark gretherChannable riggleEric haggstromSean crawfordDiego scottiAppsflyer mitelmanBen riggleAdvanced offersWall streetNorth americaUnited kingdom basedEdik mitelman

Marketer Commute Trends Show Promise For AM/FM Perception

For the first time post-pandemic, marketer and media agency commute patterns align closely with those of average Americans.

United statesPierre bouvardCumulus media westwood one audio active groupCumulus mediaEdison researchWestwood one audio active groupAdvertiser perceptionsCumulus media chief insights officer pierre

Kroger Strikes Data Deal With Yahoo DSP

Kroger Strikes Data Deal With Yahoo DSP
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Mike brunickSarah marzanoBeth ann kaminkowCara prattBest buyYahoo advertisingKroger precision marketingAdvertiser perceptionsTrade deskYahoo financeYahoo mail

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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