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Audioscape Shows The Addictive Nature Of Podcast Listening

Even as AM/FM leads the audio landscape in reach and engagement, more data shows how podcasts are rapidly winning over new audiences. ....

United States , Edison Research , Cumulus Media , Cumulus Media Westwood One Audio Active Group , Laughing Headphones , Infinite Dial , Nielsen Scarborough , Buying Power , Podcast Recontact Study , Westwood One Audio Active Group , Advertiser Perceptions ,

PayPal follows Chase & Revolut in advertising foray, ushering in new era of media networks

Media experts suggest that a new guard of ad networks helmed by financial services and fintech companies may be poised to outperform retail media networks, thanks to their scale, depth of data insights and promise of delivering high-intent, lower-funnel traffic. ....

United Kingdom , United States , Michael Goldstein , John Anderson , Mark Grether , Channable Riggle , Eric Haggstrom , Sean Crawford , Diego Scotti , Appsflyer Mitelman , Ben Riggle , Advanced Offers , Wall Street , North America , United Kingdom Based , Edik Mitelman , New York Based , Wall Street Journal , Advertiser Perceptions ,

Marketer Commute Trends Show Promise For AM/FM Perception

For the first time post-pandemic, marketer and media agency commute patterns align closely with those of average Americans. ....

United States , Pierre Bouvard , Cumulus Media Westwood One Audio Active Group , Cumulus Media , Edison Research , Westwood One Audio Active Group , Advertiser Perceptions , Cumulus Media Chief Insights Officer Pierre ,

Kroger Strikes Data Deal With Yahoo DSP

Kroger Strikes Data Deal With Yahoo DSP
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Mike Brunick , Sarah Marzano , Beth Ann Kaminkow , Cara Pratt , Best Buy , Yahoo Advertising , Kroger Precision Marketing , Advertiser Perceptions , Trade Desk , Yahoo Finance , Yahoo Mail ,

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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