Synopsis
The evolution of online and direct-to-consumer approach is blurring the retail formats as they are merging and crisscrossing , he said, adding that even the retailers are struggling with the trend.
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New Delhi: Traditional trade continues to be the mainstay of the Indian FMCG sector but consumers are increasingly adopting digital channels, leading to new formats and strategies by companies, Godrej Consumer Products India & SAARC CEO Sunil Kataria said.
The evolution of online and direct-to-consumer approach is blurring the retail formats as they are merging and crisscrossing , he said, adding that even the retailers are struggling with the trend.