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The World's Most Effective Marketers are announced: 2023 Global Effie Index Results


Repeat chart toppers AB InBev & McDonald's demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. NEW YORK, June 6, 2024 /PRNewswire/ Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world's most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this. ....

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Effie Worldwide Report shows humanity lies at the heart of effectiveness - Association for Communication and Advertising

The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. ....

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