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Omnicom Named World's Most Effective Holding Group lelezard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lelezard.com Daily Mail and Mail on Sunday newspapers.
Repeat chart toppers AB InBev & McDonald's demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. NEW YORK, June 6, 2024 /PRNewswire/ Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world's most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this. ....
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. ....
Little Black Book, Chief executive officer at MullenLowe SSP3 Colombia on natural capabilities, being an optimist and aspiring to be better after every failure ....