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Bossing It: Why Culture Is Fundamental with Adriana Taborda

Little Black Book, Chief executive officer at MullenLowe SSP3 Colombia on natural capabilities, being an optimist and aspiring to be better after every failure ....

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5 Minutes with… John Raúl Forero

5 minutes with. 24 Add to collection
DDB Colombia’s President and CCO on his drive to show the world Colombia s creative prowess
John Raúl Forero is passionate about advertising – and more specifically, he’s passionate about Colombian advertising. It’s a local industry that emerged from incredible hardship and challenges to be one of Latin America’s creative hothouses, buzzing with ideas and talent. Over 28 years, he’s seen the creative scene flourish and he sees growing the country’s creative reputation as a responsibility he shares with other agency leaders.
There’s more progress that he’d like to see in the industry – innovation and channelling creative firepower towards clients’ deep problems, for example. He’s a creative leader with strong opinions – don’t get him started on the ‘advertising awards debate’! - and as a network guy, he says the blossoming indie scene fills him with excitement. ....

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