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Coca-Cola is inviting fans around the world to create and share "real magic" this holiday season by combining iconic brand assets like its cherished depictions of Santa Clau. ....
Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO. ....
Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital Christmas cards using the latest AI technology. The campaign was developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously. ....