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One billion hours of content are watched on YouTube every day
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Lessons from the outside: How newsrooms learn from other industries
The opening of 530 new steamboat restaurants during the COVID-19 pandemic and a record-smashing purchase of a US$69 million digital artwork might not seem directly relevant to the media industry. Few would even know that the figureheads behind these successes are media veterans.
| April 13, 2021
Above image: Dr Zhou Zhaocheng, Executive Director and Chief Strategy Officer of Haidilao International Holding said that the âmenuâ concept is shared between the media and F&B industries.Â
By Xie YihuiÂ
In the closing session of this yearâs Asian Media Leaders eSummit, Gabey Goh, WARCâs Asia Editor, talked to two journalists-turned-business leaders about what they have learned in their respective industries.Â
Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.
As Australian marketers seek to maximise digital growth, the challenge is less about enabling seamless purchases and achieving a meaningful degree of personalisation – both of which are now table stakes – and more about standing out at a time when most companies are deploying similar tools and tactics.
How brands can succeed in this endeavour is the focus of this first instalment in a new, extended APAC Spotlight series that offers advice from client-side marketers and best practices from researchers and agency leaders who are at the cutting edge of the latest digital trends.