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Top News In Asian Media Leaders Today - Breaking & Trending Today

'Tightening the paywall has allowed us to focus on readers who pay for the journalism'

'Tightening the paywall has allowed us to focus on readers who pay for the journalism'
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

New South Wales , Sandy Prieto Romualdez , Andy Budiman , James Chessell , Inquirer Group Of Companies , Australian Broadcasting Corporation , Asian Media Leaders , Sandy Romualdez , Inquirer Group , Managing Director , Chris Janz , Media Adviser , Australian Financial Review , Sydney Morning Herald ,

New audience engagements, revenue opportunities await news industry in metaverse and NFTs

New audience engagements, revenue opportunities await news industry in metaverse and NFTs
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

Gary Liu , Emmy Abdul Alim , Kapil Chhabra , Olaf Kwakman , Emmy Abdul , Asian Media Leaders , Chen May Yee , Wunderman Thompson Intelligence , Silver Wings ,

How The Globe and Mail has managed to grow revenue, subscriptions – and print

How The Globe and Mail has managed to grow revenue, subscriptions – and print
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

Phillip Crawley , Canadian Broadcasting Corporation , Asian Media Leaders ,

68 percent of news website readers are first-time visitors: Piano


68 percent of news website readers are first-time visitors: Piano
2021-04-26. Don’t underestimate the power of email, which is 2.5 times more effective in acquiring subscribers than users going directly to site (and don’t be afraid to ask readers to pay!), says Piano.
| April 26, 2021
The humble email is proving to be an important marketing tool for news publishers. Figures disclosed by Piano during WAN-IFRA’s recent Asian Media Leaders eSummit showed that emails – whether direct from publisher or containing links shared by others – had a 0.62 percent conversion rate, higher than direct access (0.24 percent), referral by Google e.g. Google Search, Google News (0.16 percent) or Facebook (0.06 percent) methods. ....

Tim Rowell , Asian Media Leaders , Google News , General Manager , நேரம் ரோவெல் , ஆசிய மீடியா தலைவர்கள் , கூகிள் செய்தி , ஜநரல் மேலாளர் ,

Building loyalty and revenues from younger readers through local content


Be fast, be first, but most importantly, be local and make content relevant to younger readers. This will enable publishers to connect with their readers, produce the right journalism products, and build loyal subscribers who are willing to pay, said a panel of experts who observed success with revenue-generating ideas during the pandemic.
Damian Radcliffe, University of Oregon Professor; Bonnier News Local editorial director Pia Rehnquist, and Sin Chew Media COO Tan Lee Chin joined SPH Radio’s Michelle Martin in discussing clever ideas for generating reader revenue at the Asian Media Leaders eSummit 2021 recently.
“Focus on what the readers want and build loyalty. Without loyalty, you can’t manage anything,” said Rehnquist of Bonnier. The Swedish group, which includes 42 newly acquired local and regional newspapers, gained 10 500 paying digital subscribers in 2020 by strengthening its local focus. ....

Michelle Martin , Lee Chin , Damian Radcliffe , Pia Rehnquist , World Association Of Newspapers , University Of Oregon Professor , Oregon Professor , Bonnier News Local , Sin Chew Media , Tan Lee Chin , Asian Media Leaders , Sin Chew Daily , Sin Chew , World Association , News Publishers , மைக்கேல் மார்டின் , லீ கன்னம் , டாமியன் ராட்க்ளிஃப் , உலகம் சங்கம் ஆஃப் செய்தித்தாள்கள் , பல்கலைக்கழகம் ஆஃப் ஓரிகந் ப்ரொஃபெஸர் , ஓரிகந் ப்ரொஃபெஸர் , பாவம் மெல் மீடியா , பழுப்பு லீ கன்னம் , ஆசிய மீடியா தலைவர்கள் , பாவம் மெல் தினசரி , பாவம் மெல் ,