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TV Talks Podcast: Is TV Ready For QR Codes?

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by CTV supremo Todd Cohen to talk about all things QR codes. ....

Advanced Television , Future Of Tv , Tv Talks Podcast , Qr Codes ,

TV Talks Podcast: Advertisers Have Questions For Netflix

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way. ....

Groupm Simon Thomas , Brad Stockton , Justin Sampson , Line Group Sam Taylor , Simon Thomas , Direct Line Group , Sam Taylor , Future Of Tv , Video Streaming , Advertising Amp Media , Tv Talks Podcast ,

Could Netflix Have Stayed Ad Free?

Could Netflix have stayed ad free? Matt Boffey, chief strategy and innovation officer at Superunion, believes so – here’s how. ....

Money Heist , Squid Game , Future Of Tv , Addressable Tv ,

(Almost) Every Ad Product Announced At IAB NewFronts 2022

The IAB NewFronts served as a week-long shop front of digital advertising innovation from some of the world’s biggest broadcasters and tech companies. The Drum summarizes the announcements in a bitesize manner. ....

France General , Elon Musk , Roku Oneview , Prime Video , Roku Originals , Roku Brand Studio , Reality Rom Com , Twitter Amplify , Partner Summit , Snap Promote , For You , For You , Future Of Tv , Edia Planning And Buying ,

CTV Needs To Show Its ROI – Here's How It Could Do That

Patrick Johnson, global chief executive of Hybrid Theory, explores how the world of connected TV (CTV) can really start to show prospective advertisers just how well it works. ....

United Kingdom , Advertising Spend , Insider Intelligence , Future Of Tv , V Media Planning ,