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How Can Advertisers Successfully Harness Connected TV?

Read essential advice for connected TV (CTV) success, including audience engagement, content and more. ....

Michael Lampard , Madam Lynch , Richard Brant , Verve Group , Media Agency Briefing , Media Nations , Future Of Tv , Onnected Tv , The Media Convergence , V Media Planning , Edia Planning And Buying ,

What Does The UK's Freely Alliance Mean For The Future Of TV?

Séamus Brennan, associate account director of partnerships and strategy at Kepler, explores the friction between UK broadcasters as a new digital TV brand consolidates all services. ....

United Kingdom , Media Agency Briefing , Freeview Play , Amazon Prime , Future Of Tv ,

Behind Disney's Spectrum blackout: A 'proxy battle' for the future of television

Charter executives say that without major concessions they are unwilling to sign another multiyear pact that would obligate them to pay even more for the right to carry ESPN ....

United States , New York , Sun Valley , Aaron Rodgers , Paul Verna , Steven Schiffman , Douglasm Arthur , Michael Nathanson , Christopher Winfrey , Bbob Iger , Georgetown University Mcdonough School Of Business , Metro Newspaper Service , Charter Communications , Office To Netflix , Warner Bros , Walt Disney Co , Huber Research Partners , Walt Disney , Chief Executive Bob Iger , Metro Newspaper , Charter Spectrum , Paramount Global , Georgetown University Mcdonough School , Charter Chief Executive Christopher Winfrey , Southern California , Philadelphia Based Comcast ,

How NBCU And Walton Isaacson Are Opening Doors For Diverse Small Businesses

In the latest from ‘Convene. Challenge. Change.’, a series in partnership with the 4A’s, its president and chief exec Marla Kaplowitz hears how NBCU and Walton Isaacson are working together to put DE&I principles into practice – and giving a boost to small businesses in the process. ....

United States , Marla Kaplowitz , Peter Blacker , Aaron Walton , Walton Isaacson , National Women Small Business Month , Fleurty Girl , National Women , Small Business , Today Show , Open Doors , Future Of Tv ,

Gillian Keegan And The Lasting Dangers Of The 'hot Mic'

As another government minister is caught off guard but on camera, The Drum's editor-in-chief Gordon Young wonders if broadcasting the candid clip risks souring trust in politicians and media even further. ....

United Kingdom , Gordon Brown , Isabel Oakeshott , Gillian Keegan , Matt Hancock , Allegra Stratton , Media Agency Briefing , Sky News , Future Of Tv , Public Relations Pr ,